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Location: Downtown Manhattan. NoLiTa is a small neighborhood just north of Little Italy. It started branding itself separately from its parent neighborhood in the 1990's (before that, Little Italy was considered to extend all the way up to Bleecker Street). NoLiTa's boundaries today are Houston Street to the north, Kenmare Street to the south, Broadway to the west and Bowery to the east. Character: In many ways similar to Little Italy, from which it derived its name, but less touristy. In contrast to Little Italy, which to some extent, retained its immigrant population, NoLiTa became popular with professionals and "visiting Europeans". Its central location, the quiet charm of its streets, the near absence of through-traffic (although both northern and eastern borders, Houston Street and Bowery, are busy arteries) and a variety of small restaurants and boutiques on the ground floor level of the neighborhood's low-rise buildings, constitute its biggest draws.
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